By Managing editor
Steve Small

The ATV Safety Institute (ASI), a nonprofit division of the Specialty Vehicle Institute of America (SVIA), was formed in 1988 to implement an expanded national program of all-terrain vehicle (ATV) safety education and awareness. ASI's primary goal is to promote the safe and responsible use of ATVs, thereby reducing accidents and injuries that may result from improper ATV operation by the rider.
The ATV operator injury rate has substantially declined since 1984. This is due, in part, to the ASI's expanded safety education and public awareness programs. The ASI will continue to be an information source about ATV standards, promote model state legislation on ATV riding, and serve as a liaison with state and federal agencies on ATV training and environmental issues. Based on SVIA safety programs developed since 1983, the ASI leads the way in expanding and implementing ATV rider-training programs nationwide.



Nearly five million people ride all-terrain vehicles. Besides recreational use, ATVs also serve agriculture, business, commercial industry and nearly 700 government and law enforcement agencies with on-the-job transportation and other uses.
Safe and responsible use of all-terrain (ATV) is a top priority for Alpha Sports, Arctic Cat, Bombardier, Cannondale, Honda, Kawasaki, KTM, Suzuki and Yamaha, leading U.S. distributors of all-terrain vehicles. These distributors are engaged in highly visible communications efforts targeted to users and prospective buyers about the safe and responsible use of ATVs. As a part of these efforts, hands-on training is offered free-of-charge by these distributors to all individuals who purchase new ATVs, including the purchaser's eligible family members. Training also is available for a modest fee to all other interested parties who are not eligible for free training.

Training is conducted through the ATV Safety Institute (ASI), a division of the non-profit Specialty Vehicle Institute of America (SVIA) association. Developed as an outgrowth of the SVIA all-terrain vehicle training program, the ASI was formed to implement an expanded national program of all-terrain vehicle (ATV) safety education, awareness and training.
The hand on, half day ATV Rider Course® is conducted by certified ASI instructors. The course offers students an opportunity to increase their knowledge of safety and to practice basic riding skills in a controlled environment under the direct supervision of a certified instructor.
Students practice safety techniques, with hands-on exercises covering starting, stopping, running, negotiating hills, emergency stopping and swerving, and riding over obstacles. Particular emphasis is placed on the safety implications relating to each lesson.


The course also covers protective gear, environmental concerns and local laws. Participants receive the ATV Rider Course® Handbook, which reinforces the safety information and riding techniques covered during the ATV Rider Course®. These instructional materials as well as he course curriculum have been designed in consultation with the Consumer Product Safety Commission (CPSC).
Individuals 6 years of age and older may take the class. Riders under 16 (under 18 for Arctic Cat Inc.) are restricted to ATVs of the appropriate size recommended for the rider's age. There are teaching provisions for students under 16 years old, and parents are encouraged to attend as well. Students under the age of 12 participate in separate classes and the parent must be present during the entire course.

Only certified instructors are authorized to teach the ATV Rider Course®. All ASI instructors must complete a comprehensive training program and meet specific ASI requirements to become certified. More than 1000 active instructors are certified to teach the ATV Rider Course® at more than 1200 locations throughout all 50 states.

The ASI Rider Course® training program uses a proactive, centralized enrollment system to expedite the delivery of training. This computer-assisted dialing system puts ASI's enrollment representatives in touch personally by phone with hundreds of ATV buyers and other interested persons each day


When a new ATV is purchased, the dealer provides customer information to ASI, often within 24 hours of purchase. New purchaser are contacted directly by ASI representatives once a faxed copy of their Rider Training Certificate has been received from the selling ATV dealership. This system allows ASI to protect where training will be needed to ensure that scheduled classes are available to enroll new buyers when they are first contacted. It can also determine in advance when and where training opportunities should be provided and establish such classes prior to calling prospective students. This process enables ASI to contact new purchasers immediately for a class and offer training quickly.

The training program is also promoted through many of the distributors' communications with consumers, including vehicle labels, hang tags and other point-of-purchase materials, owner's manuals, a safety video and promotional advertisements in print and broadcast media. A toll-free telephone number (800-887-2887) offers interested parties more information about enrolling in he training program.

The ASI representative who contacts a purchaser or other interested person will work with the customer to schedule a convenient time and location for a training class. Once training has been scheduled, the student receives a confirmation letter with a map and directions to the training site and a confirmation of the date and time for training.

The local instructor receives a class roster and calls shortly before the class to confirm each student's commitment to attend and to give further instructions.
The ATV Safety Institute also works with state, military and independent agencies to present seminars, develop safety materials and coordinate training materials targeted to specific needs.


The ASI is committed to increasing public awareness of ATV safety programs. It produces and distributes public service messages to ATV enthusiast magazines and other publications read by potential ATV riders. Safety videos are available which consumers may view at ATV dealerships. Dealerships may also load the video to consumers. In addition, consumers may purchase the videos for a modest price from ASI. There are also several publications available to promote safe riding practices.
For more information regarding training in your area, call (949) 887-2887. For information on ATV safety issues, call (800) 852-5344. For local courses in the Pittsburgh area, contact instructor@paatving.com

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